We create playful experiences.

Playful Ventures is an incubator for new entertainment-focused ventures.
We have some incredibly exciting concepts in the works.

We also hire out as consultants. From ideation to implementation, we help stage meaningful, memorable encounters that immerse guests in compelling stories. On occasion, we consult with early-stage ventures in other categories.

Check out some of the projects in which we’ve played a part.

ColorMation by BounceU

ColorMation by BounceU

Encore Incentives

Encore Incentives

Entertainment Design in Elementary Education

Entertainment Design in Elementary Education

Ice Castles

Ice Castles

Ridgemen Logo

Ridgemen Logo

Impression Mill Logo

Impression Mill Logo

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All Projects

Wanna play?

We work at the intersection of business and fun. Creatives with business sense or business people with creative talent? We’ll let you decide.

Playful Creative Consulting

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Research

We’re curious and observant. It’s how we discover what makes guests tick, which narratives they want to experience, and how new tech and time-tested techniques can make them truly feel something.

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Ideation & Concept

We playfully tease out meaningful, innovative ideas that excite the imagination and set a concept on its course to greatness.

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Design

We nurture and refine concepts, adding layers and layers of detail. Then we iteratively test and modify ideas until they feel right . . . to us, to our partners, and to our guests.

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Gamification

People are motivated by a deep desire to play. Adding the right game mechanics to both mundane and extraordinary experiences introduces new levels of engagement and creates a platform for more rapid concept refresh.

Playful Management Consulting

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Venture Initiation & Strategy

We consult on business model generation, feasibility, and fundraising to help new ideas take flight. And all businesses need continual tuning of the strategy to ensure the tactics are driving toward a winning position in the market.

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Analysis & Optimization

Some days, we swim through data to pluck out the most pertinent insights to inform decision making. From market research to attraction mix, we think numbers tell a story that’s worth reading.

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Marketing

While we believe that a great experience promotes itself, every fire burns brighter and longer when you add the right fuel. From branding and product decisions to social media and experiential marketing, a powerful experience and cleverly targeted marketing make a winning team.

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Operations

We develop operational practices that turn guests into loyal, raving fans. We believe in creating a personal connection with each guest and bending over backwards to recover when things go awry. We’re also passionate about playful hiring and training techniques that result in delightful operations teams.

Some Wordplay

We recently started blogging about our playful ventures.

April 21, 2017

Family Home

September 16, 2015 in Restaurants

DC Comics Restaurants

JT Networks operates two licensed DC Comics restaurants in Malaysia, with a third opening in Singapore in the near future. Does the concept work?

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September 2, 2015 in Entertainment Design

The “Theming” Misnomer

I cringe when I hear the word “theme” in an entertainment design meeting. I begin the internal debate about whether I’ll need to correct its usage. Too often, I know, the…

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August 20, 2015 in Toys

Battery-Powered Paddle(Free) Boards

Since I grew up in Arizona, I’m sort of obsessed with lake sports. The summer heat is so intense that Arizonans either get out of town or spend the mid-year…

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August 17, 2015 in Exhibits

Everbright Is a Giant, Modern Lite-Brite

What child of the 70’s or 80’s didn’t love their Lite-Brite? And every same child knows the pain of pushing tiny little pixel pegs into itty bitty holes – that…

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