Playful Ventures is an incubator for new entertainment-focused ventures.
We work at the intersection of business and fun. Creatives with business sense or business people with creative talent? We’ll let you decide.
Playful Creative Consulting
We’re curious and observant. It’s how we discover what makes guests tick, which narratives they want to experience, and how new tech and time-tested techniques can make them truly feel something.
Ideation & Concept
We playfully tease out meaningful, innovative ideas that excite the imagination and set a concept on its course to greatness.
We nurture and refine concepts, adding layers and layers of detail. Then we iteratively test and modify ideas until they feel right . . . to us, to our partners, and to our guests.
People are motivated by a deep desire to play. Adding the right game mechanics to both mundane and extraordinary experiences introduces new levels of engagement and creates a platform for more rapid concept refresh.
Playful Management Consulting
Venture Initiation & Strategy
We consult on business model generation, feasibility, and fundraising to help new ideas take flight. And all businesses need continual tuning of the strategy to ensure the tactics are driving toward a winning position in the market.
Analysis & Optimization
Some days, we swim through data to pluck out the most pertinent insights to inform decision making. From market research to attraction mix, we think numbers tell a story that’s worth reading.
While we believe that a great experience promotes itself, every fire burns brighter and longer when you add the right fuel. From branding and product decisions to social media and experiential marketing, a powerful experience and cleverly targeted marketing make a winning team.
We develop operational practices that turn guests into loyal, raving fans. We believe in creating a personal connection with each guest and bending over backwards to recover when things go awry. We’re also passionate about playful hiring and training techniques that result in delightful operations teams.
We recently started blogging about our playful ventures.
DC Comics Restaurants
JT Networks operates two licensed DC Comics restaurants in Malaysia, with a third opening in Singapore in the near future. Does the concept work?Read More
The “Theming” Misnomer
I cringe when I hear the word “theme” in an entertainment design meeting. I begin the internal debate about whether I’ll need to correct its usage. Too often, I know, the…Read More
Battery-Powered Paddle(Free) Boards
Since I grew up in Arizona, I’m sort of obsessed with lake sports. The summer heat is so intense that Arizonans either get out of town or spend the mid-year…Read More