Castle Golf invited us and JPro Studios to launch a joint venture – a unique, indoor mini golf course to be built in a shopping district in nearby Gilbert, AZ. We were pretty excited about the project until we were in the middle of our research phase and made a terrible realization . . . miniature golf was a broken game.
So we decided to fix it. The Playful Ventures team spent a year researching the game. We watched hundreds of people play, interviewed dozens of families, surveyed, brainstormed, designed, prototyped, and fought. We loved the end product.
Playful Ventures provided the research and feasibility analysis, developed the concept, created the business model and associated financial projections, wrote the business plan, and created the pitch deck. JPro Studios created the concept art.
The first iteration utilized 10% of what we discovered and was called BLAST! When Castle Golf decided to pursue a more traditional outdoor approach, we began working on a new concept that integrated more of our findings. It’s code named PuttHeads, and you’ll probably hear more about it soon.
In the meantime, here are a few tidbits about the original BLAST! concept.